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Typically more people will be using TikTok in their free time, which is why early morning, late afternoon, and evening see particularly high engagement. However, this varies based on your audience and the timezone they’re in. TikTok’s For You feed, the hub where most users spend their time, is curated by an algorithm tailoring content to each user’s taste. The more a user engages with your content, the likelier the algorithm is to spotlight your future videos.












